Why Email Marketing is Here to Stay

Although email marketing may not get as much time in the limelight in recent years, email marketing is here to stay. Here’s why.

Email marketing has a significantly wider reach than all of the social networks combined. Email is also 40x more successful at acquiring new clients than either Facebook and Twitter according to this survey.

At eFashionStarter, our marketers know how to harness email’s power to nurture relationships with our clients prospects and customers. With the advent of social media, it was previously touted that social media would replace email altogether.

Despite the massive shift towards social in the digital landscape, email marketing has proven to be not only a viable marketing activity, but a superior one as well.

Unlike marketing on other online channels such as Google or Facebook, with email marketing you retain significantly more control over your messaging and content.

You should be leveraging two kinds of email messages — both broadcast messages and follow up messages.

Depending on the software you use, these may be referred to slightly differently, but the concept is the same as described below…

• Broadcast Messages are also referred to as campaign emails, and they are usually sent to promote a new product, service, or event that’s tied to a single business objective. These are normally created and scheduled during a specific timeframe to maintain relevance.

• Follow Up Messages are usually automated in a sequence of emails over a set frequency after the initial interaction with your lead magnet. The goal is multiple exposures with your lead, usually offering free value and following up about an offer that they had responded to.  The end goal of all this is to maintain a top-of-mind awareness, and to create a conversion by getting them to take an important action.

Our goal is to help our clients distinguish themselves in the inboxes of their ideal customers. While it’s easier than ever to reach your target market, it’s harder to get their attention in a sea of noise.

Through extensive experience marketing on a wide array of platforms, we utilize proven psychological tactics to get your emails not only opened, but clicked on — getting your prospect to take the next desired action.