You’ve probably heard the cliche, “Content is King.” Content marketing attracts visitors to your content by giving genuine value, and positions you as a trusted authority in the marketplace.
Places like Google and Facebook are giving valuable content more priority in their results pages and news feeds with each new algorithm update, so if you aren’t leveraging content marketing yet, now is the time to start.
According to Hubspot, marketers who make blogging a priority are are 13 times more likely to have a positive return on investment.
So why is blogging and content marketing so effective?
For one, it is a very indirect selling method. Instead of pitching your product and services directly, content marketing is all about giving value in the form of blogs, newsletters, video, and press releases and is a much more indirect way to reach your ideal customer.
Content marketing has other benefits, too. More than half of marketers say that content creation is their single most effective SEO tactic.
The search engines now have a bias towards fresh content to keep the search engine results page relevant to the searcher. By leveraging diverse forms of content, you can dominate the first pages of search engines in the forms of web results, news results, image results, video results, and more.
With content marketing, you can seamlessly attract the types of customers you are looking for by focusing on the type of content they would like to read, watch, or listen to.
It’s much easier to enter the conversation that’s already happening in your prospects’ minds by promoting content that’s highly relevant to their situation. Effective market research and surveying your existing customers is a great way to test your assumptions against reality, and then tailoring your content to what their needs are.
Content marketing budgets continue to rise year-after-year. If you aren’t taking advantage of a content marketing strategy in 2015, we have Content Marketing Certified Experts who can help you devise a content gameplan for your retail store or boutique shop that will attract targeted consumers all day and all night.